Academic Catalog

Communication, B.S.

Program Description

The Communication program provides a career-oriented program designed to give the student broad practical and theoretical knowledge of various aspects of communication, television, radio, newspaper, advertising, public relations and digital multimedia.

Courses in Communication, which include experiences of a practical nature, begin in the freshman year to provide the student immediate exposure to communication processes. Field experiences, permitting the student to observe and work in a chosen communications medium, begin early in the program. They allow students to explore media settings, develop skills, and make contacts that are critical to success in this industry. By the senior year, the student may reach and maintain a clear, independent focus on the practical art of communication through the mass media and student’s role in that process.

In addition, the Communication student is given the opportunity to acquire a comprehensive liberal arts background. While enriching the specialized program, this may provide the student with a humanistic perspective for the evaluation of the student’s role in relation to society and assist toward mutual improvement of self and society.

Communication majors may not take any Career Component course Pass/Fail.

All Communication majors should complete 100-level Communication courses, writing courses (ENG 110 College Writing/ENG 112 College Writing for Multilingual Students and ENG 200 Advanced College Writing/ENG 202 Advanced College Writing for Multilingual Students) and SPE 130 Fundamentals of Public Speaking during their first year at Medaille College. It is also important to complete as many other required 100-level courses as possible in the first two years.

Students may not go out on field experiences (COM 277 Field Experience I, COM 377 Field Experience II, COM 388 Field Experience, COM 477 Field Experience III) unless their average is 2.0 or better, and unless they have all prerequisite courses completed, as stated in the Undergraduate Catalog.

The Department of Communication operates and maintains the College radio lab and television studio. Medaille College’s on-campus radio lab offers students an opportunity to learn production, news, and on-air techniques. The student staff is responsible for all aspects of operating a radio station from programming to final product. The campus radio lab is now online at WMCB The Fuze.

The TV studio allows students to learn various aspects of broadcast production from computer graphics to directing and editing a television program.

Program Goals

  • Enables and encourages proficient practitioners and critics of public communication
  • Enables and encourages students to engage in oral, written, and audio-visual communication and web technology in order to prepare them for the profession of communication
  • Enables and encourages students a commitment to lifelong intellectual learning
  • Enables and encourages professional ethics, as well as personal growth
  • Encourages student’s competence in research methods and critical thinking
  • Enables and encourage students to engage in critical study of each mass medium
  • Foster student’s excellence in professional performance in communication

Program Outcomes

Students will be able to:

  • Successfully engage in oral presentations.
  • Use appropriate resources and research methods to achieve specific audience objectives.
  • Analyze and critically review the various forms of oral, written and audio-visual communication.
  • Write effectively in the style appropriate to each mass medium (electronic, TV, radio, visual, etc.)
  • Analyze and articulate the history, development and operations of each mass medium and how they relate to each other.
  • Demonstrate visual communication through a coherent framework including, but not limited to, video, film, audio-visual communication and web technology.
  • Demonstrate excellence in job performance through the development of skills including, but limited to, resume and cover letter writing, interviewing and office etiquette and portfolio construction.

Degree earned: B.S.
Total number of credits: 120-121

Credit Distribution

General Education Core
Writing Courses
ENG 110College Writing3
or ENG 112 College Writing for Multilingual Students
ENG/HON 200Advanced College Writing3
or ENG 202 Advanced College Writing for Multilingual Students
Critical Dialogues Course
INT 110Introduction to Dialogues in Critical Thinking 13
American Dialogues Course
Select one course of the following:3
Photographers, Writers, and the American Scene
Social Issues in Policing a Multicultural Community
Justice and Democracy in America
African-American History
Cultural Interaction in Colonial North America
Enduring American Dialogues
Creative and Reflective Dialogues Course
Select one course of the following:3
Contemporary Photography as Cultural Landscape
Beginning Drawing
Basic Photography: Criticizing Photography
Introduction to Creative Writing
Creative Nonfiction Writing
Creative Expression
Introduction to Theatre and Performance
Sustainability Dialogues Course
Select one course of the following:3-4
Introductory Biology
Human Nutrition
Botany
Enviromental Studies
Introductory Chemistry
Scientific Discovery
Physical Science
Principles of Physics I
Global Dialogues Course
Select one course of the following:3
British Literature I: Middle Ages to the 18th Century
British Literature II: Late 18th Century to The Present
Themes and Topics in World Literature & Culture
Major Global Literary Figures
Baccalaureate Capstone I
Medieval World
The History of Ireland
History of the Israeli-Palestinian Conflict
The Arts in Society
Psychoanalysis & Politics
Seminar in Religion and Belief
Classical Music Studies
Truth & Justice
Citizenship Dialogues Course
Select one course of the following:3
Baccalaureate Capstone II
Capstone in Citizenship
Psychology Capstone
MAT 114Intermediate Algebra 23
MAT 201Statistics and Society3
SPE 130Fundamentals of Public Speaking3
Major Requirements
COM 101Introduction to Mass Communication3
COM 110Journalism in the Digital Era3
COM 130Survey of Broadcasting: History, Programming and Operations3
COM 150Media Promotions and Marketing3
COM 200Digital Media Production3
COM 211Mass Media Writing3
COM 300Introduction to Communication Theory3
COM 311Social Media Strategies3
COM 355The Theory of Media Criticism3
COM 400Media Communication Law and Ethics3
COM 475Media and Society Seminar3
Select one COM (Any) Communication elective3
Select one COM (300/400 level) Communication elective3
Experiential Learning
COM 277Field Experience I3
COM 377Field Experience II3
COM 477Field Experience III6
Liberal Arts and Sciences Courses
Liberal Arts and Science electivesSelect any three LAS courses9
300/400 level Liberal Arts and Science electivesSelect two LAS courses6
PHI 200Logic3
or PHI 300 Ethics
SPE 315Advanced Public Speaking3
Select one HIS (Any) History elective3
Free Electives
Select 12 credits of Free Electives 312
Total Hours120-121
1

Required of first-year students; all other students may substitute a 300/400 level Liberal Arts and Sciences elective

2

Students who meet the math competency may substitute a Liberal Arts and Sciences elective

3

May include any College course.

Suggested Sequence

Plan of Study Grid
First Year
First SemesterHours
INT 110 Introduction to Dialogues in Critical Thinking 3
ENG 110 College Writing 3
COM 101 Introduction to Mass Communication 3
COM 130 Survey of Broadcasting: History, Programming and Operations 3
MAT 114 Intermediate Algebra 3
 Hours15
Second Semester
ENG 200 Advanced College Writing 3
COM 110 Journalism in the Digital Era 3
COM 150 Media Promotions and Marketing 3
SPE 130 Fundamentals of Public Speaking 3
MAT 201 Statistics and Society 3
 Hours15
Second Year
First Semester
American Dialogues 3
COM 211 Mass Media Writing 3
COM (Any) 3
COM 200 Digital Media Production 3
LAS Elective 3
 Hours15
Second Semester
Creative Dialogues 3
COM 311 Social Media Strategies 3
COM 277 Field Experience I 3
PHI 200
Logic
or Ethics
3
LAS Elective 3
 Hours15
Third Year
First Semester
Sustainability Dialogues 3
COM 355 The Theory of Media Criticism 3
COM 377 Field Experience II 3
LAS Elective 3
LAS Elective (300/400) 3
 Hours15
Second Semester
COM 300 Introduction to Communication Theory 3
COM (Any 300/400 level) 3
SPE 315 Advanced Public Speaking 3
HIS (Any) 3
Free Elective 3
 Hours15
Fourth Year
First Semester
Global Dialogues 3
COM 475 Media and Society Seminar 3
LAS Elective (300/400) 3
Free Elective 3
Free Elective 3
 Hours15
Second Semester
INT 450 Capstone in Citizenship 3
COM 400 Media Communication Law and Ethics 3
COM 477 Field Experience III 6
Free Elective 3
 Hours15
 Total Hours120

Please Note: The above shows the ideal suggested sequencing and scheduling of courses and credits by semester. It is based on eight semesters for a traditionally-structured baccalaureate degree. Degree program requirements and the scheduling of courses are subject to change, based on writing/math placements and course availability. This chart should be utilized a guide and is not a written contract. Students will be notified of changes that may affect their academic progress.