Academic Catalog

Sport Management, B.S.

Program Description

Sport Management involves applying marketing and communication concepts as well as the management principles of planning, organizing, leading, and directing to the unique industry of commercial sport. Emphasis is placed on the production, facilitation, promotion, and organization of sport products and services. Because the more than $500 billion sport industry demands sport communicators, marketers, administrators, and managers with a specialized combination of functional business and sport management skills, the Sport Management bachelor’s degree incorporates a core of business management courses and a core of sport specific courses.

The Sport Management program is actively involved in preparing students for working in the fields of sport, leisure and recreation. Faculty will promote, stimulate, and encourage study, research, scholarly writing, and professional development in the area of sport management—both theoretical and applied aspects (North American Society of Sport Management. NASSM 2006).

Medaille College’s Sport Management program now offers all courses required by New York State Education Department to obtain a New York State Coaching Certificate (Sport Specific). Supporting the College’s mission, the Sport Management program fosters an excellent, intellectually stimulating program that prepares students for productive careers responsive to the sport industry’s employment needs. Possessing tremendous expansion potential, The Sport Management program contributes to the College’s well-known flexible delivery system. The curriculum integrates a core of general education themes, career preparation, and learning through experience.

The Sport Management program will continue to recruit and maintain student-oriented, professional faculty and staff. The faculty, in conjunction with the office of institutional advancement, will continue to seek resources for the College. The versatile curriculum will allow us to recruit and retain a motivated, qualified and diverse student body.  Utilizing the institution’s various academic units and programs, all students in The Sport Management program will work within the community to enhance quality of life and offer lifelong learning opportunities.

Program Goals

  • To equip the student with the technical knowledge appropriate to the successful management and functioning of all areas of sports and recreation.
  • To specifically develop the skills necessary to interact effectively with people in order to ensure that fundamental business principles are successfully adapted to the specialized setting of a sports or recreation enterprise.
  • To develop an understanding of the role of sports and leisure in our society as well as an understanding of the management principles behind the delivery of sports and leisure activity.
  • To enable the aspiring manager to grow in position and personality.
  • To stimulate enthusiasm, innovation, and study of effective sports and leisure management systems.

Areas of Focus

  • Recreation/Community Agency leadership
  • High School Sports
  • Sports Psychology/Behavioral Services
  • Athletic Coaching and Leadership
  • Event Planning and Management
  • Arena/Stadium/Facility Management
  • Elder Sport
  • Athletic Communications and Sport Information
  • Health and Wellness
  • Sport Psychology and Human Performance
  • NCAA Sport
  • Major and Minor Professional Sport
  • Youth Sport
  • Strength and Conditioning
  • Personal Training and Fitness
  • Sport Finance
  • Sport Merchandising
  • Ticket Sales

Superior Internship Program

Located in the heart of a Professional Sport Market, Sports Management Students at Medaille are provided remarkable opportunities for internships with Buffalo's Professional Sport Teams including

  • NFL Buffalo Bills
  • NHL Buffalo Sabres
  • MLB Buffalo Bisons
  • NLL Buffalo Bandits
  • NCAA Division I Programs
  • Youth Sport Organizations
  • Sport Media Outlets
  • Community Centers
  • YMCA
  • Boys and Girls Clubs
  • High School Athletics and
  • Sport Merchandising companies.

Students have also opted to spend a Semester abroad to gain International experience.

Program Goals

Student Success: The Program seeks to enhance student understanding of career related fields, improve the retention rate of its students, increase the quality and quantity of network opportunities, and continuously improve the curricula that develops the knowledge, skills, and values of its graduates so that students are prepared for productive careers in a global economy.

Academic Program: The Program will expand its academic program array, enhance its delivery methods, and continuously improve the curriculum so that students can select from a variety of quality programs that prepare them for the global work environment.

Faculty Involvement: The Program will innovatively increase its support for faculty and staff in order to attract, develop, and retain talented faculty/staff who continuously improve the quality of teaching, advising, research, and service.

Community Engagement: The Program focuses on both the success of every student and on the difference that each can make in building a better community and serving the common good. The intent of these strategic initiatives is to help students learn beyond the classroom and to give students the inspiration that can help turn individual and communal aspirations into realities

Program Outcomes

Students will be able to:

  • Apply legal and ethical principles to sports marketing, sponsorship and naming rights
  • Identify the relevant principles associated with the development of a high performing team and a collaborative environment
  • Evaluate the social and natural environments of business and apply them to managing venues and events, operations, risk and security management
  • Integrate the core values of sport management to inform decision-making
  • Apply economic standards to global dimensions of business
  • Apply business-related quantitative methods and information technology in support of management decision-making in finance and accounting
  • Construct coherent written forms of communication in broadcasting, media and technology
  • Compose and present oral forms of communication
  • Demonstrate analytical and critical thinking skills in athletic coaching and leadership
  • Integrate theory and practice across the business functional areas in the analysis of challenges in the ever-changing parameters of the sport business industry

Degree earned: B.S.
Total number of credits: 120-121

Credit Distribution

General Education Core
Writing Courses
ENG 110College Writing3
or ENG 112 College Writing for Multilingual Students
ENG/HON 200Advanced College Writing3
or ENG 202 Advanced College Writing for Multilingual Students
Critical Dialogues Course
INT 110Introduction to Dialogues in Critical Thinking 13
American Dialogues Course
Select one course of the following:3
Photographers, Writers, and the American Scene
Social Issues in Policing a Multicultural Community
Justice and Democracy in America
African-American History
Cultural Interaction in Colonial North America
Enduring American Dialogues
Creative and Reflective Dialogues Course
Select one course of the following:3
Contemporary Photography as Cultural Landscape
Beginning Drawing
Basic Photography: Criticizing Photography
Introduction to Creative Writing
Creative Nonfiction Writing
Creative Expression
Introduction to Theatre and Performance
Sustainability Dialogues Course
Select one course of the following:3-4
Introductory Biology
Human Nutrition
Enviromental Studies
Introductory Chemistry
Scientific Discovery
Physical Science
Principles of Physics I
Global Dialogues Course
Select one course of the following:3
British Literature I: Middle Ages to the 18th Century
British Literature II: Late 18th Century to The Present
Themes and Topics in World Literature & Culture
Major Global Literary Figures
Baccalaureate Capstone I
Medieval World
The History of Ireland
History of the Israeli-Palestinian Conflict
The Arts in Society
Psychoanalysis & Politics
Seminar in Religion and Belief
Classical Music Studies
Truth & Justice
Citizenship Dialogues Course
Select one course of the following:3
Baccalaureate Capstone II
Capstone in Citizenship
Psychology Capstone
MAT 115Pre-Calculus3
or MAT 216 Survey Of Introductory Calculus And Its Applications
SPE 130Fundamentals of Public Speaking3
Major Requirements
ACC 101Financial Accounting3
ECO 201Microeconomics3
ECO 380Economics of Sports3
MGT 175Management Concepts and Communication3
MGT 240Financial Management3
MGT 335Organizational Behavior3
MGT 420Strategic Management I3
MIS 240Management Information Systems3
PSY 385Sports Psychology3
SOC 301Sports in Society3
SPM 220Sport Leadership and Management3
SPM 320Sports Marketing And Promotion3
SPM 325Legal and Ethical Issues in Sports and Recreation Management3
SPM 335Sport Event Management3
SPM 340History & Philosophy of Sport3
SPM 400Sport Facility Planning and Management3
Experiential Learning
SPM 377Field Experience I3
SPM 477Field Experience II3
Liberal Arts and Sciences
ECO 260Econometrics I3
ECO 261Econometrics II3
ENG 260Business and Professional Writing3
INT 411Global Leadership3
MAT 114Intermediate Algebra 23
PHI 300Ethics3
PSY 100Introduction to Psychology3
Liberal Arts elective3
Free Electives
Select 12 credits of Free Electives 312
Total Hours120-121

Required of first-year students; all other students may substitute a 300/400 level Liberal Arts and Sciences elective


Students who meet the math competency must substitute a Liberal Arts and Sciences elective


May include any College course.

Suggested Sequence

Plan of Study Grid
First Year
First SemesterHours
INT 110 Introduction to Dialogues in Critical Thinking 3
ENG 110 College Writing 3
MGT 175 Management Concepts and Communication 3
SPM 220 Sport Leadership and Management 3
MAT 114/115 Intermediate Algebra 3
Second Semester
American Dialogues 3
ENG 200 Advanced College Writing 3
ECO 201 Microeconomics 3
MAT 115/216 Pre-Calculus 3
PSY 100 Introduction to Psychology 3
Second Year
First Semester
Creative Dialogues 3
ECO 260 Econometrics I 3
ACC 101 Financial Accounting 3
SPM 335 Sport Event Management 3
SPE 130 Fundamentals of Public Speaking 3
Second Semester
Sustainability Dialogues 3
ECO 261 Econometrics II 3
ECO 380 Economics of Sports 3
SPM 340 History & Philosophy of Sport 3
MIS 240 Management Information Systems 3
Third Year
First Semester
MGT 335 Organizational Behavior 3
SPM 325 Legal and Ethical Issues in Sports and Recreation Management 3
SOC 301 Sports in Society 3
ENG 260 Business and Professional Writing 3
LAS Elective 3
Second Semester
SPM 320 Sports Marketing And Promotion 3
MGT 240 Financial Management 3
SPM 377 Field Experience I 3
SPM 400 Sport Facility Planning and Management 3
PSY 385 Sports Psychology 3
Fourth Year
First Semester
Global Dialogues 3
MGT 420 Strategic Management I 3
SPM 477 Field Experience II 3
PHI 300 Ethics 3
Free Elective 3
Second Semester
INT 450 Capstone in Citizenship 3
INT 411 Global Leadership 3
Free Elective 3
Free Elective 3
Free Elective 3
 Total Hours120

Please Note: The above shows the ideal suggested sequencing and scheduling of courses and credits by semester. It is based on eight semesters for a traditionally-structured baccalaureate degree. Degree program requirements and the scheduling of courses are subject to change, based on writing/math placements and course availability. This chart should be utilized a guide and is not a written contract. Students will be notified of changes that may affect their academic progress.